What is Digital Signage and How Can It Help Your Business?

We'll take you through the basics.

Pictures of signage in train station and retail store (street facing).

What is Digital Signage?

Digital Signage is a segment of electronic signage where technologies, such as LED, LCD and projection screens are used to show images, videos, web pages, weather, restaurant menu boards, and various other types of content.

Typically they can be found in public places, like lobbies, restaurants, train stations, retail stores, hotels, and office buildings. Digital Signage can be used to provide wayfinding, information, advertising, entertainment and beyond.

One or more screens can be connected together through a centralized digital signage manager that allows for the same or different content to be shown across any number of screens.

Examples of Digital Signage

There are a variety of applications for digital signage. It's often used to show:

  • Product photos, pricing, demos, and suggested applications
  • Public information like news, weather, building directories
  • Internal information for corporations or communities
  • Customer experience enhancing information
  • Behavioral influencing content

Use it to stand out among your competition, boost sales, communicate important information and more.

Illustrations of digital signage in public settings.

How does Digital Signage work?

You can either turn an existing screen into a digital sign with a media player app installed on a supported streaming stick or purchase a supported TV that allows you to install the media player app (aka digital signage software).

Either way, you don't have to spend thousands of dollars on commercial grade screens. Advances in technology over the years has brought the cost of this technology down considerably. Regular TV screens can be used to create a professional, reliable solution for your business.

If you don't have any hardware and want to just want to explore, check out our web player.

A supported smart TV or streaming stick can be used

Remotely Control Screens with Manager

Cloud-based digital signage software allows you to remotely control content that shows on your screens. Our software is called Digital Signage Manager.

Simply create an account, follow the prompts and click Add Screen.

Once the screen is paired with digital signage software, it becomes a fully customizable display that you can put to work for your business.

Cloud-Based Digital Signage Software Screens
Digital Signage Software Media

Upload media to make it your own

You can show images, video, web content, weather, PowerPoint, Google Slides, and much more.

Once you add media to Manager, you can create a playlist and tag it to any number of screens. If you want different content playing on different screens, you can do that too. Cloud-based digital signage software makes that possible.

Creating Your Digital Signage Solution

If you are looking to setup your own digital signage solution, you'll want to consider the following:

  • How many screens will you need?
  • What content will you show on the screens?
  • What's your budget? (it doesn't need to be large!)

If you still aren't sure where to turn, we're happy to help advise.

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