Top 10 Benefits of Digital Signage: Why It's a Game Changer?

Announcement

This article will educate businesses and organizations on the major advantages of digital signage, demonstrating how it can transform customer engagement, operational efficiency, and marketing effectiveness. 

Introduction

Digital signage is a way to digitally display information and signs across screens in an office or a company like a restaurant, hotel, or hospital. There are diverse applications associated with digital signage and several digital signage benefits given the flexibility it affords, the costs it saves, and the personalization companies can apply.

10 key benefits of digital signage

The benefits of digital signage reach across sectors, and below are some of the top 10 benefits. 

Benefit #1: Increased Customer Engagement

One of the top digital signage advantages and benefits is increased customer engagement. There are several ways you can increase customer engagement, which include things like:

• Interactive quizzes
• Games
• Questionnaires 
• Real-time coupons
• Ordering services
• Options for signing in for appointments
• News feeds
• Social media interaction

Benefit #2: Real-time Content Updates and Interactivity

Other benefits of digital signage have to do with real-time updates. Companies can use things like weather streams and news data to influence decisions made by customers and employees alike.

For example: 

• A mall using real-time content updates could encourage shoppers to remain indoors if the weather is likely to turn. This can encourage customers to continue shopping and to invest more money in things like extra rain gear or warm drinks at a local coffee shop. 
• Companies can use real-time content updates and interactivity to share relevant corporate news with employees, such as key metrics that a company has reached or performance details for individual team members. This can help drive competition and encourage motivation and interaction among different staff.

Benefit #3: Reduced Costs Over Time

Capitalizing on digital signage offers the benefit of reducing costs over time. Organizations that might host monthly events, quarterly conferences, or other regular office celebrations will no doubt invest a great deal of time and effort into creating things like flyers that can be distributed throughout the office or passed around the local community. Disseminating this information eats up additional time and money as it takes away from activities that employees could otherwise be doing.

While it may not seem like much when you consider the upfront costs of things like printing over the course of a single year, this can significantly eat away at a company budget.

Over time, one of the key digital signage benefits is that all information can be quickly created and shared digitally, with no need to deal with printing and handing out flyers. 

Benefit #4: Efficient Content Management

Content is much more efficiently managed with digital signage solutions. With digital signage, you can link simple things like USB sticks or computers to your display screens and have the information automatically updated changes to things like hours of operation, menu options, and limited-time deals.

This information can be displayed within seconds, and very little effort is required to update or change the content used on digital signs.

Benefit #5: Improved Communication with Audiences

The benefits of digital signage extend to improved communication with your audience. If, for example, your business is trying to advertise a new product, doing so in real-time while customers are in the office or in the store offers better communication than sending them marketing emails or outdated flyers in the mail.

Benefit #6: Dynamic Content Delivery

Dynamic content delivery is another key benefit of digital signage. For example, automotive dealers or medical product manufacturers can use things like video content displaying a breakdown of internal components and technology used in the manufacturing process for a new product. 

• For things like medical products, information can be shared across several platforms, including display screens in hospitals, rehabilitation centers, and doctor's offices. 
• For things like automotive enhancements, dealerships, as well as repair shops, can display contact.

Benefit #7: Increased Sales Through Targeted Advertising

Other digital signage advantages and benefits for companies include increased sales through targeted advertising. Targeted advertising can, for example, use data from smartphones to offer things like coupons, ads, or loyalty bonuses in real time. 

Targeted advertising can help draw attention to a new product that you are trying to sell, a new service your company is offering, or limited-time deals. For example:

• If a law firm recently added a new partner specializing in a slightly different field, they can advertise the new services through digital signage so that people who are coming for one appointment can see that they can now book services for several areas.
• If a clothing store can access search history data or similar marketing data from customers with a loyalty account, they can use that information to determine when a member is nearby by having them scan a QR code displayed on a screen or log into their account while in the store and use a scroll through option on the display screen to access real-time sales. 

Benefit #8: Enhanced Branding and Aesthetic Appeal

Digital signage offers a chance for enhanced branding and aesthetic appeal. For example, if your business is a Greek restaurant, you can use digital displays to circulate images of popular Greek cities and cultural facts to enhance the branding of what your restaurant offers and improve the aesthetic appeal of the environment in which customers dine.

• Customers who are surrounded by screens might be more likely to engage in real time content, look for coupons, and read more about your menu without having to all crowd around a paper menu.

Benefit #9: Simplified Compliance and Accessibility

Companies can maintain simplified compliance and accessibility by displaying things such as:

• Pertinent safety information
• Product recalls
• Emergency contact information
• Emergency response protocols
• Contact information
• Hours of operation
• Up-to-date menus with pricing
• Booking tools to schedule upcoming appointments 

For example, a spa that has ten independent cosmetologists providing a range of services, including hair treatment, nails, massages, infrared saunas, and float tanks, can have a display screen with simplified accessibility to schedules so that customers can see when each employee is next available and book appointments for the type of service or the employee they prefer.

Benefit #10: Analytics and Feedback Integration

With analytics and feedback integration, companies can get real-time feedback from users, survey data, and questionnaires that improve marketing efforts and digital signage content.

Digital Signage is a Real Game Changer

Overall, there are several benefits to digital signage for companies, no matter their industry. With transformative potential, digital signage empowers businesses to facilitate better communication with customers, effectively manage content, improve communication through dynamic content delivery, and increase sales while decreasing costs for marketing campaigns. Every business, big and small, should consider how digital signage can be integrated into their operations today.