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Digital Signage for Marketing Agencies: Add a Recurring Revenue LineNovember 12, 2026
Google’s streaming hardware is built for living rooms
Google stopped selling Chromecast with Google TV, and the Google TV Streamer that replaced it is a home-streaming device at a higher price. The Display NOW Edge Player is built for signage and included with Business Edge.
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Display NOW founder and CEO Chris Dukich understood that firsthand.
“I created Display NOW because I had a basic need for signage to communicate announcements to residents in a condo building. I didn’t want to pay the ridiculous prices that other providers charge. I tried to go the ‘free’ route, but I ended up coming home to blank screens and putting in hours each month just keeping them alive.
Business owners and managers face rising costs every year, and ‘free’ looks attractive when you’re trying to keep things lean. But our competitors use ‘free’ plans as glorified trials. Limited screens, watermarked content, missing features, all designed to push you to upgrade. Free often costs more than paying a reasonable price when you add up the downtime, the support tickets, and the hours you spend keeping it running.
We built Display NOW with the goal of being the number one best value on the market. We have a free plan for people who genuinely need a basic solution, with real features, not a trial. And for everyone else, we built the Edge Player so you never have to worry about hardware again.”
Founder & CEO, Display NOW
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Printed notices and screens that go dark cost more than they look. Here’s what reliable signage is worth.
of organizations say signage improves staff engagement
43% report a significant uplift. Source: ScreenCloud / Google ChromeOS, State of Digital Signage 2023–2024 (n=2,400).
of viewers recalled the message
Nearly half of the people who passed a digital sign could recall the specific message it showed. Source: Arbitron Digital Video Display Study.
of workers say screens boost their productivity
Workers say information on digital screens helps them get more done at work. Source: ScreenCloud / Google ChromeOS, State of Digital Signage 2023–2024.
Chromecast with Google TV was a popular, cheap way to run signage. Now it’s gone, and its replacement is a living-room device at a living-room price.
Google has stopped selling it, so replacing or adding screens means finding a different device.
It costs more than the Chromecast it replaced, and it's built for home streaming rather than all-day business screens.
Screensavers, updates and home screens get in the way of a sign that should just stay on. The Edge Player runs Display NOW and nothing else.
A Chromecast here, a streamer there, a Fire Stick somewhere else. Business Edge puts the same player behind every screen.
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Replace the Chromecast behind the TV with an Edge Player, and manage every screen from one dashboard.
Built for all-day use. A watchdog restarts the player automatically if it ever hangs.
4K HDR at 60fps. 4GB RAM and 32GB of built-in storage for signage content.
Offline playback. Cached images, videos and PDFs keep playing if the network drops.
Included with Business Edge, with remote device support from our team.
Some features, including remote device support, are available on specific plans. See the Plans page for what each plan includes.
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Your Daily Loop: done-for-you content, refreshed every day
Common-area screens are the hardest to keep fresh. Nobody owns them, so nothing gets updated, and the screen ends up showing the same slide from six months ago.
Your Daily Loop fills that gap. Professionally curated programming updates automatically every day. Your team sets it once and doesn't touch it again.
Available as an add-on. See the Plans page for details.
Professionally designed templates for every kind of message. Swap in your logo, update colors and copy, and publish to every screen. No designer needed.
Announcements
Events and Calendars
Seasonal Campaigns
Welcome Screens
Wayfinding and Navigation
Already designing in Canva? You can easily save media right to Display NOW with our integration.
Save from Canva to Manager
Plug the Edge Player into any TV or display with an HDMI port, connect it to Wi‑Fi, and enter the pairing code.
Sign in with Google or Microsoft. Start from a template, save from Canva, describe a design to our AI, or upload your own files.
Publish once and every selected screen updates. Schedule changes sync within 60 seconds, and you can make them from your laptop or phone.
Try Display NOW free for 14 days, then swap each Chromecast for an Edge Player. Already running Display NOW on a Chromecast? Your content moves over as-is.
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Yes. Google has stopped selling Chromecast with Google TV. Its replacement, the Google TV Streamer, is a home-streaming device that costs more.
A player built for signage. The Display NOW Edge Player is included with Business Edge, restarts itself if it ever hangs, keeps cached content playing offline, and our team can support it remotely.
Any TV or monitor with an HDMI port. The Edge Player, included with Business Edge, is a signage player built to run all day. Display NOW also runs on Amazon Fire TV and Google TV with the Display NOW app, and on other smart TVs and browsers with the web player.
Your screens keep working with your current setup. When a device fails or you add screens, move to Business Edge and use an Edge Player. Your playlists and schedules stay the same.
Yes. Get 14 days of full access to every feature, with no credit card required. Test it with real screens and real content before you commit, and every paid plan has a 30-day money-back guarantee.
Yes. Manage every screen from one dashboard, wherever it is. Organize screens and content in folders (we recommend one folder per location), share them with local teams through Groups, and send different content to different screens.
Yes. Schedule content by time of day, day of week, or a custom date range, so the right message shows at the right time without anyone touching a screen.
Images, videos and PDFs, designs from the Designer or Canva, Google Slides, PowerPoint, Google Sheets, Power BI, YouTube, web pages, weather, news and more from the Media App Store.
No. Describe what you want and our Generative AI designs it, then refine it in the Designer. You can also start from a template, or save designs straight from Canva.
Display NOW shows the screen as offline on your Dashboard, and a notification policy can alert your team by email or SMS (US and Canada) once it has been offline longer than the threshold you set. On the Edge Player, cached images, videos and PDFs keep playing while the connection is down. When the screen reconnects, it picks up any new content and schedule changes.
