Digital Storytelling Tools: Create and Deliver Viral Content with Ease

Digital brand storytelling is an effective way to enforce your brand message, enhancing the way customers and patrons feel about your organization. There are several tools that can be used to achieve this but one of the best digital storytelling tools takes the form of digital marketing displays. These displays are essential resources for creating and showcasing engaging content.

Understanding Digital Storytelling

What is digital brand storytelling?

In effect, this is a way to share a message or tell a story with your intended audience. It relies on computer-based media, like videos, interactive elements, text, music, and images, to share a story about your company, what you stand for, your background, goals, and more.

Why does digital brand storytelling matter in today's content landscape?

It is a way to engage with potential customers in a way that motivates them to take action, purchase products or services, and engage with your company on a regular basis. It can also provide purpose, with better outreach that creates a multi-dimensional narrative about things that matter most for your organization.

The Role of Storytelling in Branding

Storytelling can enhance your brand identity and connect with your audience. Storytelling makes use of an essential part of the human experience which is to share stories. It is a great way for companies to successfully encourage an emotional response or demonstrate how their products or services can address real life issues with a real life solution.

With the right digital storytelling tools, your company can leverage successful stories that enhance business goals with relatable, valuable, and engaging content.

Components of a Strong Digital Story

The overall goal of using the best digital storytelling tools is to connect with your audience in a more effective way that encourages your audience to make decisions, remain loyal to your brand, and even advocate on behalf of your company.

In order to achieve this, you need to share stories that are consistent with your brand message, relatable, and emotional appeal. This means the most essential components of a strong digital story are:

1. Narrative structure

Narrative structure means that your story has a beginning, middle and an end. It should follow the same structure as any other story you would tell, giving your customers pertinent information behind a service, product, or corporation from beginning to end.

For example:

A large hot sauce company that sells different levels of heat for their hot sauce while offering hot sauce tasting events at their restaurant might create a digital story that talks about their earnest beginnings with one employee and a cart that they pushed around the city, followed by the launch of a physical restaurant, and then the subsequent development of hot sauce tasting events.

2. Emotional appeal

Emotional appeal means that you are able to appeal emotionally to your customers by sharing an authentic story that taps into their sense of empathy and creates authenticity and connection.

For example:

A small bakery run by two moms might share a story about when one of those mothers lost her husband and was suddenly unable to provide for her children but persevered by creating the baked goods she used to bring to church for her community members and selling them door to door. Now, that same mom paired with another woman who also lost her husband, and together, they created a small bakery so that they could provide for their families and for those of the community.

3. Visual storytelling

Visual storytelling means that what you share is visually appealing with things like the right graphics, colors, tone, text, and language.

For example:

A local farm that started as a homestead with a little bit to share grew into a popular local farm with fresh produce year-round, pick-your-own events in the orchards, and a cafe with a bakery run daily. Instead of just placing that information on a printed piece of text, that same farm could take advantage of visual storytelling to incorporate close-up videos of children laughing while they and their families go for horse-drawn carriage rides through the apple orchards or older couples hand-picking blueberries and then enjoying a freshly made blueberry scone in the cafe.

Best digital storytelling tools

The best digital storytelling tools include:

• Videos
• Images
• Audio or music
• Digital signage

What you display should be something that stands out in a crowded area and one way to achieve this is to use digital signage. Digital signage can provide a display screen where you can portray the values of your brand name and tell stories that help customers resonate with the products and services you offer. The right type of screen and digital display can enhance engagement no matter where you are and improve your overall brand reputation.

Leveraging Digital Signage for Digital Storytelling

So, how can your company leverage digital signage for digital storytelling?

Audience Targeting

Tailor your digital signage content to resonate with specific audience segments.

Dynamic Visuals

Use motion graphics, videos, and other bright elements to captivate viewers.

Story Sequencing

Structure and time your content for maximum impact and engagement. Be sure that you have that beginning, middle, and end where the key figures overcome a difficulty and triumph. 

Cross-Platform Integration

Create digital signage content aligning with your online campaigns to amplify reach and visibility. Share things on a digital display as well as on your company website and social media pages to maximize reach.

Location-Based Content

Customize content based on the location, providing graphics or background images that relate to the local area.

Conclusion

Overall, the best digital storytelling tools include things like digital signage to create and deliver viral content. Companies should explore digital signage as a vital component of modern brand storytelling, capitalizing on the evolving landscape of digital signage and its impact on brand success.