Gas Station Digital Signage: Boosting Sales and Customer Satisfaction

July 10, 2024

This article will demonstrate how gas station digital signage can significantly boost sales and customer satisfaction by enhancing customer experience, promoting products and services, and improving operational efficiency.

Today, gas stations have evolved to provide more than just fuel; a small-town local gas station serves as a place for fuel, pantry snacks, hot breakfast and lunch items, and even a miniature restaurant or grocery store. Today, many gas stations across the United States are expanding their options to include things like:

Ice cream counters
Delis
Toiletry shopping
Dining areas
Playgrounds
Shower and bathroom centers
And more

As gas stations continue this evolution, the incorporation of digital signage as a tool for enhancing customer experience and boosting sales has grown as well. This article will focus on the benefits and strategies of using digital signage gas station solutions.

How gas station digital signage can boost sales and customer satisfaction

With the right type of gas station digital signage, companies can boost sales and satisfaction by promoting loyalty programs, offering third-party advertising, improving operational efficiency, and much more.

#1. Enhancing Customer Experience

Gas station digital signage is most commonly used to enhance customer experiences.

Real-time information can be provided contingent upon what your gas station services are. For example, if you have a deli counter or a pizza counter, real-time information can be provided about when those open and what deals they have for the day. Real-time information can also include weather patterns and traffic patterns for those who are driving along highways.
Entertainment content can provide gas station patrons with something to watch while they stand in line to pay for their gas or sit in the designated eating area after picking up some quick food. Entertainment content can be incorporated into outdoor areas so that patrons have something to watch while pumping their gas as well.

#2. Promoting In-Store Products and Services

The right type of digital signage gas station solutions can promote in-store products and services, thereby increasing sales.

Cross promotions can encourage the purchase of in-store products and services. Gas stations that offer bathroom facilities with changing stations and showers can advertise items like towels and shampoo on sale in addition to discounts on these types of services.
Seasonal campaigns can be promoted for in-store products and services like green mint chocolate chip ice cream as a buy one get one free promotion during the month of March.
Loyalty programs can also be promoted with information on sign-up requirements for loyalty programs that include discounts on gas at all partner locations or promotions on things like buying ten scoops of ice cream and getting the next scoop free.

#3. Driving Sales Through Targeted Advertising

The right type of gas station digital signage can drive sales with targeted advertising.

Dynamic content can take advantage of advertising for buy-one-get-one-free promotions, discounts for loyalty members, and in-store cross promotions with rotating displays of information rather than stagnant displays of only one sale.
There are opportunities for upselling and cross-selling with digital signage, like discounts on car washes for those who fill up their tank or spend a minimum amount on in-store purchases.
Third-party advertising is also an option, one that offers promotions for nearby companies, products, or services while also providing a valuable space for advertising income for gas stations. Third parties can advertise related services like oil changes, nearby restaurants or hotels, and more.

#4. Improving Operational Efficiency

With the right promotional plan using gas station digital signage, you can improve your operational efficiency as well.

Rather than hiring staff members to handle the changeover of new menus, signs for promotions, or seasonal displays, this type of content can be automatically updated, particularly when you use scheduling features through your digital signage software solution.
More importantly, remote management means that a single individual or group can manage the displays across several screens or locations.
Performance analytics can be reviewed on a regular basis, with changes made simply and quickly to existing cross-promotions or in-store displays.

#5. Enhancing Safety and Compliance

Gas station safety and compliance can be enhanced using digital signage.

Gas stations can display compliance information with a digital sign.
If there is an emergency alert, especially for things like severe weather, that can be displayed in real-time.
Safety messages regarding things like Amber alerts, family members or friends who are putting out an announcement for someone else they can't find in the shopping plaza of the gas station, as well as safety messages about gas station pumps that are not currently working or showers that are not operational can all be displayed with a digital sign.

#6. Building Brand Loyalty

Gas stations can build brand loyalty.

Consistent branding means that any display information, whether it's a compliance feature, operational feature, or loyalty program, can utilize the same type of branding with your company logo, colors, or pictures.
With customer feedback mechanisms, you can determine the efficacy of individual promotional campaigns and make adjustments where necessary. Customers might tell you something that they prefer that isn't currently featured in your dynamic content for safety and compliance or for promotions.

#7. Creating a Community Hub

Gas stations today are quickly becoming a place for community, that place where neighbors run across one another not just pumping their gas but grabbing milk or a quick lunch after a school baseball game. For that reason, gas stations can take advantage of digital signage to create that community hub.

Digital signs can be used for local information like upcoming community events, fire station or police officer fundraising barbecues, or the schedule for school graduation.
Customer interaction is also possible, allowing for local initiatives to be supported by displaying information based on what customers share with management. This ensures that gas stations are capitalizing on one of their best and free resources for information about community events: the community members.

Conclusion

Overall, there are several key benefits to digital signage gas station implementation. Gas stations can create a community hub while building brand loyalty, improving efficiency, complying with safety measures, and promoting increased sales. Gas station owners should invest in digital signage to enhance their customer satisfaction and drive sales, transforming their gas stations into customer-centric service hubs.