How Digital Window Displays Can Increase Foot Traffic to Your Store

As a retail store, foot traffic is essential to your overall business success. Digital signage window display options provide a more flexible medium compared to traditional window displays, increasing the efficacy of your marketing plans and, subsequently, the foot traffic that your company can enjoy.

Today, digital window display screens are increasingly used as a modern and effective tool for increasing foot traffic with dynamic content, real-time updates, personalized messages, and increased visual appeal.

How Digital Window Displays Attract Foot Traffic 

A digital window display system provides a moving, captivating resource that catches the attention of passers by, directly influencing the amount of foot traffic generated by your displays and the amount of customers your business can cater to.

Dynamic Content

One of the many ways that digital window display screens can attract foot traffic is through the dynamic content that these displays offer.

Moving displays are one of the key facets of a digital display screen, and when you convert your retail window into a digital window display, you have the opportunity to create things like:

• Moving visuals
• Animations
• Video content

All of this works well to capture the attention of those who are walking by and might otherwise not visit your store.

For example:

A store selling kitchenware can utilize a digital window display system to showcase video content of zoomed-in footage where patrons are using the advanced cookery and cooking products that are currently on sale in the store.

The striking visuals of something that is physically moving across a display screen are much more eye-catching than a stagnant poster of an up-close picture featuring a newly designed steel blade specifically for charcuterie boards. That same newly designed steel blade could be displayed with a digital window display using footage of the blade cutting through meats and cheeses seamlessly with animations that better explain the science and technology behind the innovative design.

Real-Time Updates

Retail companies can increase foot traffic with digital window display screens that offer real-time updates. Real-time updates provide companies with the freedom to reflect things like:

• Current promotions
• Current events
• Seasonal themes

For example:

A clothing store can manage instant updates for a 3-day sale with promotional videos and other personalized messages that rotate through animations and video content displaying models wearing the clothing that is on sale alongside price cut details and an hourly countdown for how long is left before the sale ends.

As soon as that sale is over, the updates can be pushed for a seasonal theme, promoting a new product, or another sale.

Personalized Messaging

Your store can increase foot traffic by using data-driven insights to tailor messages that resonate with different customer segments. 

For example:

A store selling home decor can use data-driven insights to change the message for different customer segments based on the time of day those segments tend to shop, such as a sale on handmade furniture during the time of day when new homeowners tend to shop versus a sale on cheaper bedroom furnishings during the time of day when college students tend to shop.

Enhanced Visibility

Digital window display screens not only give you the option of personalizing messages and pushing real-time updates to increase foot traffic but they give you the freedom to enhance your visibility no matter the message.

These types of display screens offer bright, high-resolution displays that stand out no matter how busy the area is.

For example:

A store selling video game paraphernalia might have difficulty getting their traditional displays to stand out in a crowded mall but with high resolution displays, even though the store is located in a high traffic area, the display information will remain eye-catching. 

Tips for Designing Effective Digital Window Displays

So, how can your company make the most out of this opportunity? There are several tips you can follow to design the most effective digital window display for your company.

Visual Appeal

Start with visual appeal. Just because you have high resolution does not mean that you should use every color in the rainbow. The visual appeal should be something eye-catching without being overwhelming.

A big part of that is to utilize colors that are already associated with your brand, and limiting your display to just a few images or a few videos without rotating so quickly that people can't see what the message is.

Message Clarity

All of this lends itself to the clarity of your message. The most effective digital signage window display will be something that produces a clear message, and that clarity comes from using things like:

• Right most appropriate font size given the distance of those who pass by
• The right font for your customers
• Limited colors

Content Rotation and Updates

A digital display is a place for dynamic content, which means you should rotate content regularly and provide updates. You don't want people who pass by your store to be intrigued by the sign and only come back a few weeks or months later and see the same stale content. 

Storytelling and Branding

What you display should tell a story and it should support your brand. One of the easiest ways to do this is to capitalize on message clarity and visual appeal by keeping the colors somewhat related to the colors of your business or by incorporating images that are related to your brand. All of this will help solidify your brand message while also telling a story.

Storytelling can take the form of video content that shows images of the farms and the manufacturing methods that are behind the creation of handmade leather goods or hand hewn wood furniture. It can also be informative and educational, helping those who are passing by your storefront recognize that they have a need your store can fulfill.

Conclusion

Overall, there are several key benefits associated with using digital window displays to increase foot traffic. As a storefront, consider the ways you can explore digital window displays as a tool for enhancing your customer engagement and driving store visits. Digital signage within the retail market is continuing to evolve, and there exists great potential to transform storefront marketing by investing today.