Top 7 Benefits of Incorporating Animated Digital Signage in Your Business

Today, digital signage is growing in importance in business marketing and communication. Animated digital signage provides a way to display animated movie content, typography, or other motion graphics that differs from traditional static signage because of its eye-catching and artistic value. Animated digital signage is a new, dynamic, and engaging alternative to static displays. By incorporating animated digital signage into your business, you can reap several benefits. 

Understanding Animated Digital Signage

Digital signage animation comes in several forms, and it has a vast application across different industries.

Types of Animation

There are many different forms of animation used in digital signage, including motion graphics, kinetic typography, and animated videos.

Motion graphics can use animation, image, and text to convey information in a very captivating and concise fashion, combining graphic design with animation techniques in two or three dimensional format.

Kinetic typography is text animation where you can combine things like sound to add emotional depth to a message that uses moving text across the screen, capturing attention and increasing engagement. 

Animated videos use illustrations, drawings, or computer-generated effects to convey a story or a concept with an eye-catching movie. The difference is that this movie doesn't rely on live-action acting but instead uses other types of animation to convey information successfully.

Applications Across Industries

Hospitality sectors can utilize animated digital signage:

• To streamline check-in and check-out processes, with freestanding digital signage animation that facilitates the process
• To promote room service options or delivery in-room services from hotel restaurants on site
• To provide updates and listing details for events happening at the hotel

The healthcare sector can use animated signage:

• To explain how a procedure will take place
• To provide wayfinding information, with animated displays that move through a hospital from the first person point of view to different stations like food, coffee, bathrooms, and waiting areas
• To incorporate details about contact information for different departments for easy appointment scheduling 

7 Benefits of Incorporating Animated Digital Signage in Your Business

So, what are the benefits of incorporating digital signage animation into your display?

Benefit 1: Capturing Attention

Incorporating animated digital signage into your business provides value in capturing attention much more successfully than traditional signage.

For example:

Retail companies can utilize digital signage animation to capture the attention of potential customers who are simply passing by a storefront, increasing foot traffic to the store and subsequently increasing the potential for sales and customer loyalty.

Benefit 2: Enhancing Brand Perception

Your business can enhance your brand perception by incorporating animation that showcases not just how trendy your company is but how versatile your offerings are.

For example:

Hospitality industries can make sure each of their animations includes similar graphics, colors, or layouts that incorporate brand colors, images, or other content to solidify their brand identity with each of the animations that are on display.

Benefit 3: Improving Customer Engagement

Animation improves the customer engagement levels for your company not only by providing something artistic and eye-catching, but by maintaining the attention of potential customers and customers alike for much longer than traditional content.

For example:

A retail store with animations on display in the front window might capture the attention of potential customers who make it a point to stop and rewatch the entire animation, maybe even pointing it out to the person they are shopping with, and from there, taking time to look through the window at the things that are on display in the store, coming into the store to make a purchase because they took a moment to pause and see what was on offer. 

Benefit 4: Driving Sales and Conversions

On a related note this can drive sales and conversions. That same customer who might otherwise have walked right by the storefront could now be converted into a long-term customer who has not only given a sale but will come back.

For example:

A health spa that uses animated displays to promote spa packages or membership deals will likely have higher sales and conversions on those packages and memberships compared to stagnant displays that aren't eye-catching and don't draw the focus of potential patrons. 

Benefit 5: Flexibility and Adaptability

Animated digital displays provide greater flexibility and adaptability because you can quickly change animations, provide updates in real-time, and manage your content strategically from a remote location. This provides opportunities to quickly change content to something relevant to a 3-day sale, a holiday, or a loyalty promotion package.

For example:

In the hospitality sector, management could provide real-time updates from a remote location to all animated digital displays as soon as one conference ends and another begins, making sure that the people who are checking in the next day for a new conference have up to date information and not out of date information from the previous conference. 

Benefit 6: Enhancing the Customer Experience

Using animated digital signage can enhance your customer experience as well. 

For example:

A hotel that uses animated digital signage to review upcoming events might improve the customer experience by providing customers with direct information about an event they came to attend or concert they came to see without them feeling lost, confused, or trying to get that information from a crowded front desk.

Benefit 7: Boosting Social Media and Online Presence

Animated digital signage can help increase your online presence and boost social media. The digital signage you create might come with things like QR codes that people can scan to immediately get to your social media page and vice versa. 

For example:

A company could choose to put the content created for display on a website or online in another capacity, further improving its brand authority.

Conclusion

Implementing animated digital signage gives your company benefits of improved customer engagement, flexibility, better customer experience, and better return on your investment. It is important for all businesses to stay ahead of digital signage trends to maintain a competitive edge and to that end, businesses should explore animated signage as a powerful tool for enhancing engagement and driving sales. 

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