Boost Your Customer's Satisfaction with These 6 Waiting Area Signage Ideas

A positive waiting room experience for your customers goes a long way toward improving customer satisfaction, reducing the perception of lengthy wait times, and encouraging repeat business and customer loyalty no matter your industry. 

Waiting room digital signage offers a tool for enhancing customer satisfaction and transforming the waiting room environment by keeping customers engaged, managing updates, showing off promotional content, sharing educational matters, and displaying information that supports your company.

6 Waiting Area Signage Ideas

So what are the best ways that you can boost your customer satisfaction with waiting room signage? You can use a waiting area signage display for information, entertainment, digital queue management, promotional content, educational content, and wayfinding.

Idea 1: Informative Displays

There are several ways that you can convert waiting area signage into an informational display.

1. You can use a digital display to provide news and weather updates. This information keeps customers informed with real-time updates so that they know what to expect on their drive home or how to plan for the weekend.
2. Healthcare settings, in particular, can provide valuable information with health tips and advice. The same type of information could extend to cross-promotional advertisements for different supplements or the right type of diet for various health concerns.
3. Informational displays can provide company announcements, sharing important updates about a given business or relevant news, such as when a business is scheduled to move to a new location over the coming months so that customers are prepared as early as possible.

Idea 2: Entertainment and Distraction

Using your display for entertainment purposes can serve as a valuable distraction.

1. Digital displays can help people control their experience by giving them opportunities to check in for appointments, set future appointments, ask questions, and receive relevant information in an otherwise quiet and unexciting waiting room.
2. You can use waiting room digital signage as a way to stream video content, streaming short, engaging videos that provide entertainment to customers, reducing how long they feel they are waiting and keeping them engaged. A nail salon, for example, can provide distractions with waiting room videos or television shows so that customers don't feel that they have to wait a long time before it's their turn for a service.
3. Live feeds can broadcast live event coverage, sports, or TV, helping people to feel like they are engaged and that they are doing something meaningful while they wait.

Idea 3: Digital Queue Management

Waiting room digital signage can serve as a digital queue system so that customers know exactly where they are in line and when they are up next.

1. Providing real-time updates about appointment times or queue status can help customers manage their expectations so that they know that they can take a phone call outside for a few minutes because they have at least 15 minutes left before they are scheduled for a service or appointment. Customers can also feel free to use restrooms or get a snack from a vending machine if they know how long they have left to wait.
2. Offering real-time updates can also improve satisfaction and efficiency by reducing uncertainty. Reducing uncertainty for those who are waiting can lead to higher satisfaction, keeping customers distracted and engaged.

Idea 4: Promotional Content

Waiting area signage can be converted into an opportunity for promotional content. Companies can provide special offers and discounts, highlighting limited-time deals or current promotions while people wait. This can go a long way toward encouraging secondary purchases beyond what a person arrived for. 

This type of signage can also feature new products and popular services and upsell customers while they wait. 

A small pet grooming shop, for example, might showcase videos about new or popular products and services while a customer waits and then, when it's time for the customer's turn, upsell them on the things they saw, asking if they want to add them to their current appointment.

Idea 5: Educational Content

Your waiting room signage can serve as a display of educational content.

1. You can share industry insights with interesting facts or trends that are related to your industry, providing customers with education about things like your reduced carbon footprint or how your company uses sustainable farming practices.
2. Waiting room digital signage can be a place to show how-to guides. This can be particularly effective in providing step-by-step instructions for using your products or services, like installing new all-weather windshield wipers that a customer purchases after getting their oil changed.
3. You can use this as a chance to display customer testimonials featuring success stories or customer reviews. Not only is this educational content, but it can serve as an effective way to cross-promote other services or products you might offer.

Idea 6: Wayfinding

Waiting area signage can be converted into wayfinding stations. Using directional signage makes it easier for customers to see where things are located like specific departments within a larger business complex, exits, or restrooms.

You can directly enhance the customer experience by making it simpler for them to navigate on their own without having to stop and ask for directions. You can also provide information at a large shopping center or health care center on the right traffic pattern so people know which ways to exit the facility if they want to avoid rush hour.

Conclusion

Overall, implementing waiting area signage is best done when you incorporate things like engaging, short videos to entertain your customers, valuable information and health tips, step-by-step instructions for products or services, or current promotions and limited-time offers. As a business, consider ways you can implement these ideas to enhance your customer experience. Take the time now to capitalize on innovative and customer-focused waiting room environments.