Point of Sale Digital Signage: Transforming Retail Transactions

This article will explore how point-of-sale digital signage is revolutionizing retail transactions by enhancing customer experience, promoting products, and improving transaction efficiency.

Digital signage has evolved over the years with enhanced security, better integration, and more template options for standardized video, audio, and graphics. As more industries invest in digital signage, more research does into integration with other technology too. Today, point of sale digital signage is fast becoming the norm. This article will focus on how POS digital signage is transforming retail transactions. 

How POS digital signage is transforming retail transactions

Digital signage is able to improve customer experiences, promote products, and improve efficiency of marketing efforts for all manner of companies. This is achieved by showing instead of telling customers about the benefits of a product or the solution of a service. The incorporation of digital signage point of sale systems is facilitating not only disability to show benefits but to act upon the moment when customers decide to purchase. 

#1. Enhancing Customer Experience

The use of digital signage POS means you can enhance the customer experience in many ways by increasing engagement, adding personalization, and offering entertainment. 

Engagement

Digital signage at POS engages customers during checkout, keeping them on the lookout for what cashier is open next, what the current seasonal campaigns are, and other relevant information like existing loyalty programs for which they could sign up. 

Personalization

Companies can make use of data to deliver personalized messages and promotions, particularly after a customer has entered a loyalty number or scanned a membership card. From there, any personalized coupons, promotions, or discounts can be displayed and customers can opt to apply them to their purchase. 

Entertainment

Other options include using digital signage POS to provide entertainment content to reduce perceived wait times. When there are long lines, it can have a negative impact on customer mood. Long lines can even result in customers deciding to abandon their items and give up on the purchase. 

When entertainment is provided, customers are much less likely to notice that the lines are long and are willing to remain in line to continue viewing the entertainment. 

Tip: Entertainment can even be educational content. A customer who is getting their oil changed might watch information on seasonal wiper blades or improved oil filters as well as seasonal wiper fluid, all of which could be relevant to their current purchase and something that is upsold and cross-sold by way of digital signage entertainment while waiting to check out. 

#2. Promoting Products and Offers

The use of POS digital signage offers businesses a chance to promote products and offers. 

Real-Time Promotions

Real-time promotions mean you can display time-sensitive offers and promotions. When these displays are strategically placed throughout a storefront, particularly in high-traffic areas or right before getting in line, it can lead to higher purchases as customers see a deal that is time-sensitive. 

Cross-Selling and Upselling

With point-of-sale digital signage, your company can offer more expensive versions of what a customer already has in their basket, helping them choose something that is slightly larger, on sale, with a bulk discount, organic, or otherwise different. 

You can also use cross-selling with POS digital signage to suggest additional products. These campaigns should be products that are complementary or relevant to what a customer already has. If you have digital signage throughout a store, for example, you can display cross-selling next to an existing product so that a customer who is looking at a chair, a pair of shoes, or an ice cream sees an ad for chair pillows, a set of slacks, or fresh fruit toppings. 

Tip: Cross selling and upselling is more effective when you equip your employees with tablet or smartphone POS systems with information on your product catalog or inventory. This allows them to access the software and see pre-programmed cross-selling and upselling suggestions based on what a customer is looking for or what a customer is purchasing.

Seasonal Campaigns

Implementing seasonal and event-based promotions is easier with POS digital signage too. Often these digital signs are remotely managed with the right software which means that you can use templates to create seasonal campaigns and schedule their release remotely. 

#3. Improving Transaction Efficiency

Investing in point-of-sale digital signage improves transaction efficiency by engaging your customers in a way that encourages them to take advantage of seasonal campaigns or upselling, in large part thanks to error reduction and a streamlined process.

Streamlined Processes

Digital signage point of sales systems can provide self checkout options for customers who want to scan and pay for items much faster. Strategically placing these point of sale systems with digital signage that offers real-time promotions can encourage cross-selling and upselling while also providing a more convenient check out time for customers. 

This streamlined checkout process also offers personalized shopping experiences with better efficiency, particularly for customers who don't necessarily want to interact with cashiers.

Customer Information

The use of POS digital signage means companies can display information about transaction progress and expected wait times, letting customers see how much longer the wait will be. For example, if a storefront has an entire checkout counter with several cashiers, POS digital signage can help those in line see which register is open next, so the person at the head of the line knows where to go even if they can't see that a register is free. 

Error Reduction

Using digital signage provides clear instructions and reduces transaction errors. Strategically placed point of sale digital signage can give customers clear instructions not just on which cashier to see, but where to go for things like returns, or what code to apply to a transaction for a sale. 

Conclusion

There is great transformative potential of POS digital signage in retail. As companies invest in digital signage point of sale systems, they can improve transaction efficiency, promote products, and enhance the customer experience. Don't shy away from adopting and innovating with POS digital signage.