Digital Signage Design: How Templates Can Save You Time and Effort

June 27, 2024

Digital signs have revolutionized how businesses communicate, offering dynamic and eye-catching ways to share information. However, creating effective digital signage content often proves challenging, especially for those lacking design expertise. This is where digital signage design templates shine, offering a practical solution to produce professional-looking displays quickly and efficiently.

These templates serve as ready-made frameworks, allowing users to create polished content without extensive design knowledge. But how exactly can they benefit your digital communication efforts? Let's explore the advantages of digital signage design templates and how they can streamline your visual messaging strategy.

What Is Digital Signage Design?

Before we explore the benefits of templates, let's take a closer look at what digital signage design entails.

Digital signage design refers to the process of creating visually appealing and effective content for digital displays. This can include everything from simple text-based messages to complex multimedia presentations. The goal is to create content that not only looks good but also effectively communicates your message to your target audience.

Key Elements of Effective Digital Signage Design

  • Clear messaging: Your content should be easy to understand at a glance.
  • Visual hierarchy: Important information should stand out.
  • Appropriate use of color: Colors should be chosen to enhance readability and brand consistency.
  • Legible typography: Font choices and sizes should ensure that text is easy to read from a distance.
  • Engaging visuals: Images, videos, and animations can help capture attention and convey information quickly.

Creating designs that incorporate all these elements effectively can be challenging, especially for those new to digital signage or with limited design experience. This is where digital signage design templates can be incredibly helpful.

The Power of Digital Signage Design Templates

Digital signage design templates are pre-designed layouts that can be customized to fit your specific needs. They offer several advantages that can save you time and effort in your digital signage efforts.

Time-Saving Benefits

One of the most significant advantages of using templates is the time they can save you. Instead of starting from scratch for each new piece of content, you can simply choose a template that fits your needs and customize it. This can dramatically reduce the time it takes to create new content, allowing you to update your displays more frequently and keep your messaging fresh.

Consistent Branding

Templates can help ensure that all your digital signage content maintains a consistent look and feel. This is particularly important for businesses with multiple locations or displays, as it helps reinforce your brand identity across all touchpoints.

Professional-Looking Results

Even if you're not a professional designer, templates can help you achieve a polished, professional look for your digital signage. Many templates are created by experienced designers and follow best practices for digital signage design, ensuring that your content looks great and effectively communicates your message.

Flexibility and Customization

While templates provide a starting point, they're not one-size-fits-all solutions. Good templates offer plenty of flexibility, allowing you to customize colors, fonts, images, and layouts to suit your specific needs and brand guidelines.

digital signage design

Finding Digital Signage Design Inspiration

While templates can provide a great starting point, it's also important to seek out digital signage design inspiration to keep your content fresh and engaging. Here are some ways to find inspiration for your digital signage designs:

Industry Examples

Look at how other businesses in your industry are using digital signage. What types of content are they displaying? How are they structuring their layouts? While you shouldn't copy directly, you can gain valuable insights from seeing what works (and what doesn't) for others in your field.

Design Websites and Blogs

Websites like Behance, Dribbble, and Pinterest can be great sources of design inspiration. While not all designs you see will be specifically for digital signage, you can often adapt ideas from print design, web design, and other mediums to suit your digital signage needs.

Digital Signage Showcases

Many digital signage software providers and hardware manufacturers showcase examples of effective digital signage on their websites. These can be excellent sources of practical, real-world inspiration.

Art and Photography

Sometimes, inspiration can come from unexpected places. Art galleries, photography exhibitions, and even nature can spark ideas for color schemes, layouts, and visual themes that you can incorporate into your digital signage designs.

Practical Tips for Using Digital Signage Design Templates

Now that we've explored the benefits of templates and sources of inspiration let's look at some practical tips for making the most of digital signage design templates.

Choose the Right Template for Your Needs

Not all templates are created equal. When selecting a template, consider:

  • The type of content you'll be displaying
  • The dimensions and orientation of your digital displays
  • Your brand guidelines and visual style
  • The level of customization you require

Take the time to browse through multiple options before settling on a template that best fits your needs.

Customize Wisely

While templates offer a great starting point, it's important to customize them to fit your brand and message. However, be cautious not to over-customize to the point where you lose the benefits of using a template in the first place. Strike a balance between making the template your own and maintaining its original structure and design principles.

Keep It Simple

One of the most common mistakes in digital signage design is trying to cram too much information into a single display. Remember that your audience will often be viewing your content from a distance or while in motion. Keep your designs clean and simple, focusing on one key message per screen.

Test Your Designs

Before finalizing your digital signage content, always test it on the actual displays where it will be shown. What looks good on your computer screen might not translate well to a large-format display. Check for readability, color accuracy, and overall impact in the real-world environment where your signage will be viewed.

Update Regularly

One of the advantages of digital signage is the ability to update content quickly and easily. Make use of this by regularly refreshing your content to keep it relevant and engaging. Templates can make this process much more manageable, allowing you to swap out text and images while maintaining a consistent overall design.

Common Digital Signage Design Ideas

To help spark your creativity, here are some common digital signage design ideas that work well with templates:

  • Welcome Messages: Create a warm and inviting atmosphere with welcome messages for visitors or customers. Templates can provide an attractive frame for these messages, allowing you to easily update the text as needed.
  • Product Showcases: Highlight your products or services with visually appealing displays. Templates can provide a consistent layout for showcasing multiple products, making it easy to update inventory or featured items.
  • Event Calendars: Keep your audience informed about upcoming events with a clear and easy-to-read calendar display. Templates can provide a structured layout that's easy to update as events change.
  • Social Media Feeds: Engage your audience by displaying real-time social media content. Templates can provide an attractive frame for social media posts, ensuring they integrate well with your overall digital signage design.
  • Wayfinding Information: Help visitors navigate your space with clear, directional information. Templates can provide a consistent look for wayfinding signage across multiple locations.
  • Menu Boards: For restaurants and cafes, digital menu boards can be a great way to showcase offerings. Templates can provide an attractive and easy-to-read layout for your menu items.

Overcoming Common Digital Signage Design Challenges

Even with the help of templates, you may encounter some challenges in your digital signage design efforts. Here are some common issues and how to address them:

Information Overload

It's tempting to try to include as much information as possible on your digital signs. However, this can lead to cluttered, hard-to-read displays. Instead, focus on one key message per screen and use multiple screens or rotating content to convey additional information.

Poor Readability

Ensure that your text is large enough to be read from a distance and that there's sufficient contrast between the text and background. Most templates are designed with readability in mind, but be sure to test your customized designs in real-world conditions.

Lack of Visual Interest

While templates can provide a solid foundation, it's important to add your own visual flair to keep your displays engaging. This could include incorporating high-quality images, using animation judiciously, or updating content regularly to keep things fresh.

Inconsistent Branding

Make sure that all your digital signage content aligns with your brand guidelines. This includes using consistent colors, fonts, and messaging across all your displays. Templates can help maintain this consistency, but be sure to customize them to match your specific brand requirements.


Digital signage design templates offer a powerful tool for businesses looking to create effective, professional-looking digital displays without investing excessive time and resources. By providing a solid foundation for your designs, templates allow you to focus on crafting compelling messages and engaging content rather than getting bogged down in the technical details of design.

Remember, the key to successful digital signage lies not just in how it looks but in how effectively it communicates your message to your audience. By combining the efficiency of templates with your own creativity and an understanding of your audience's needs, you can create digital signage that not only looks great but also delivers real results for your business.

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