Why Every Mall Needs Shopping Mall Digital Signage: Top 7 Benefits

Shopping malls are facing increasing competition and the evolving retail landscape means that shopping mall owners, managers, and retailers need to find ways to stay ahead. Part of that evolution involves using shopping mall digital signage as a powerful tool for enhancing the shopping experience. Choosing to capitalize on mall digital signage provides several benefits.

7 Key Benefits of Digital Signage in Shopping Malls

There are many benefits that shopping mall owners, retailers, and managers can enjoy by incorporating digital signage for all spaces including better customer experiences, improved efficiency, better foot traffic, and real-time content updates.

Benefit 1: Enhanced Customer Experience

One of the biggest benefits of digital signage for mall areas is the enhanced customer experience. 

• Customers can enjoy better wayfinding and be able to locate the stores they want immediately.
• Customers can figure out where they can save money by seeing which restaurants or stores in a mall are currently having sales.
• Customers can find key information on not just navigation but parking lot availability, where there are restrooms or other information centers, and how to get in touch with security.
• Customers might see discounts and cross-promotions based on loyalty programs or purchase histories that offer personalized suggestions.
• Customers can look at suggestions or ideas for things like complete outfits instead of just a single pair of pants or a fun gift basket from a specialized toiletry retailer instead of just a single candle or a single bottle of lotion. 

Benefit 2: Increased Sales and Revenue

Investing in digital signage for shopping malls brings the opportunity for increased sales and revenue. Digital displays are more likely to capture the attention of those who might be passing by, driving foot traffic to the mall and the individual stores within it. They are also more likely to promote sales and discounts successfully, increasing revenue from cross-promotional advertising.

Benefit 3: Real-Time Content Updates

Real-time content updates are one of the bigger benefits of incorporating shopping mall digital signage into any space. This type of update can provide things like:

• Promotions
• Seasonal activities
• Parking lot availability
• Stores that are open or closed
• Weather
• Traffic patterns nearby

Benefit 4: Improved Operational Efficiency

Shopping mall retailers and owners can improve their operational efficiency. For example:

• Shopping mall owners can reduce the number of information desks that must be staffed by providing digital signage in the form of freestanding wayfinding stations.
• Shopping mall managers can improve the access and visibility of one-off events or real-time updates on which restaurants are open versus closed.
• Shopping mall retailers can improve operational efficiency by linking their digital displays to inventory so that employees can provide customers with real-time updates in terms of availability.

Benefit 5: Enhanced Aesthetic Appeal

Digital signage offers an enhanced aesthetic appeal which can improve the modernization and professionalism of all facilities whether it's the larger mall offering information to patrons or individual mall retailers offering information to customers.

A digital display is much sleeker, cleaner, and clearer in terms of what information is being provided.

Benefit 6: Increased Foot Traffic

Having digital signage in shopping malls increases foot traffic. Digital signs are dynamic and captivating so the content is more likely to force potential customers to pause and examine what's on display and subsequently what is available in the stores behind those displays. This not only increases foot traffic to the store but likely increases your sales.

Benefit 7: Flexibility and Adaptability

Companies can benefit from the flexibility and adaptability of pushing real-time updates, managing content remotely, and making sure that the digital sign is providing the most successful information based on the demographics of who is shopping at what times.

For example:

• Mall owners and retailers can push content based on holiday promotions.
• Large malls can push display content for activity packages like a discount on laser tag, paintball, ax throwing, and indoor bumper cars.
• Individual retailers can provide digital displays with updated store hours, promotions, and new products. 

Best Practices for Implementing Digital Signage in Shopping Malls

If you are choosing to invest in shopping mall digital signage, it's important that you utilize best practices.

Strategic Placement

Perhaps one of the most important best practices for implementing digital signage in shopping malls is using strategic placement. Without the right placement, digital signage doesn't get the visibility it needs and it won't have the impact that it should.

Your digital signage displays should be placed in areas with high visibility and lots of foot traffic, right outside storefronts, right inside the lobby, in a parking lot before someone enters the mall, or in window displays for individual storefronts.

The display should also have the right height and size for the content. For example:

If you have content for a food court that is above an ordering counter, it needs to be angled so that patrons who are standing can see it without having to crane their neck but something in a window display needs to be at eye level for those who are walking by on foot.

Comprehensive Content Strategy

You also need to have a comprehensive content strategy. This strategy comes from understanding what your goals are with your personal display and how you are going to meet those objectives successfully.

Regular Maintenance

Regular maintenance needs to be a key part of implementing any mall digital signage. Digital signage is meant to be dynamic, not static but if you don't maintain it, checking on the efficacy, improving the display and updating information in real time, it becomes static and won't achieve your goals.

Conclusion

As mall owners and managers, it's important to consider how you can keep a competitive edge in the evolving technological landscape of retail. Consider implementing digital signage as part of your retail strategy so that you can capitalize on the potential to transform shopping experiences for all of your customers.

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