Why Your Practice Needs Dental Office Digital Signage

Modern technology has provided dental practices with more fluid administrative processes, advanced tools for dental procedures, and now, by way of dental office digital signage, improved marketing options.

Digital signage is a form of dynamic content that is displayed on a digital sign like a traditional flat-screen television. It has grown in use and importance across various industries. This article will focus on the benefits of digital signage for dental offices.

The benefits of digital signage for dental offices

There are several benefits of investing in digital signage for dental office spaces, including enhanced patient communication, better patient experiences, streamlined operations, and more.

#1. Enhancing Patient Communication

The biggest benefit of digital signage for dental office spaces is enhanced communication with patients.

• Real-time updates mean that dental patients can see things like who is in line before them, when their name has been called for their appointment, or how long the wait time is.
• Educational content can be displayed in an office waiting room so that patients who are waiting for their dental appointment can watch educational content on recognizing common signs of things like cavities or gum disease, and the importance of booking regular appointments.
• Announcements can be made with digital signage that enhance patient communication, ensuring that patients know things like updated hours of operation, when an office will be closed for a holiday, or availability for appointment setting.

#2. Improving Patient Experience

Similarly, dental digital signage can improve the patient experience.

• Digital signage on display in a waiting room can provide a source of entertainment for those who are waiting for an appointment, waiting for a family member to finish their appointment, or the children of a patient who can be otherwise engaged in a sterile office environment.
• Larger facilities can provide wayfinding stations through dental digital content. Wayfinding stations can direct patients, both old and new, to different offices, which is especially important in larger facilities that house several dental services within the same complex.
• Digital signage for dental offices can offer special greetings for things like holidays. Companies can display a company picture on a display screen with a note of welcome for those who arrive, directing them toward places to check in or lobbies to relax. Such greetings can also list items that an office has for the comfort of their patients, like a small bookshelf at one end of an office for reading material or a flavored water station with refreshments.

#3. Promoting Services and Products

The right type of digital display can promote services and products, encouraging patients to book additional appointments where necessary and take advantage of special offers. 

• Digital displays in dental offices can highlight services that are offered. This is especially effective for a new service that an office is providing or an advanced form of technology.
• Product promotion for things like advanced toothbrushes, braces, or mouthguards can be displayed on a simple television screen so that patients know what their options are.
• Special offers can be more effectively communicated to dental patients over having the administrative staff try to remind everyone who checks in. Display screens in an office window facing a shopping center parking lot can promote special offers on new patients, or internal screens can highlight discounts on regular teeth cleaning combined with another service. 

#4. Streamlining Operations

Dental office digital signage can streamline operations for your company, making it easier to handle administrative tasks.

• Appointment reminders can be managed and displayed on a screen, informing patients who are in a waiting room or lobby as to how frequently they should schedule certain appointments or letting them know that their next appointment is already scheduled a few weeks away, allowing them to confirm.
• Internally, dental digital signage is a way to improve staff communication. Much the same way as signs can be used to display wait times or a HIPAA-approved patient name display on a list of who is next in line, internal displays can offer the same information to staff members so that they know whom to call next for an appointment, and which patients are in which rooms currently receiving services.
• Internal use of digital displays also allows for better resource management.

#5. Enhancing Educational Outreach

Dental practices can enhance their educational outreach with digital displays.

• Patient education is one of the easiest ways to use digital displays in a dental practice. Providing educational resources on proper teeth brushing, whether or not to use mouthwash, and the most highly recommended toothpaste is much easier done with a dynamic display. 
• Workshops and seminars can be offered in an office space using digital displays to facilitate the presentation.
• Community involvement is also an option when using dental digital displays insofar as a company can promote other community businesses or activities on their display. A dental practice might have rotating information on the most common mistakes people make when brushing their teeth mixed with a promotion on a new teeth whitening service and information on a community juice bar that just opened up and an upcoming marathon. All of this can help support the community and the patients. 

#6. Building Brand Loyalty

Finally, dental signage for digital office spaces offers a chance to build brand loyalty.

• Displays can provide consistent branding. No matter what information is used, it can be created in the colors or patterns associated with the brand, ensuring that patients have a strong connection between the information provided and your company's brand.
• You can also encourage brand loyalty by showcasing patient testimonials.
• With engaging content and integrated information from the community and from other patients, you can build trust with new patients.

Conclusion

There are several benefits to implementing digital signage in dental offices including the ability to enhance educational outreach, build brand loyalty, streamline operations, and promote your services. The impact of digital signage can be significant when it comes to enhancing your patient communication, experience, and operational efficiency. As a dental practice, consider investing in digital signage solutions to modernize your operations and improve patient satisfaction today.