17 Uses for Floor Standing Digital Signage for Various Industries

A floor-standing digital signage display brings with it several unique benefits, not least of which include the ability to display dynamic content with real-time updates that increase customer engagement and sales. This article will focus on various industry-specific uses for floor-standing digital signage displays.

Various industry-specific uses for floor-standing digital signage displays

So, what are the top uses for digital floor-standing signage across different industries? We explore the top 17 ways your business can use floor stands for digital signage. 

Retail

In the retail industry, there are several ways to use floor-standing digital signage.

In-Store Promotions

One of the best ways that the retail industry can use floor standing digital signage displays is for in-store promotions. These displays can be moved around the store based on the promotion and question. 

For example, a company that is currently hosting a discount on life jackets and related swimwear can place a floor-standing unit in that area of the store so that it draws attention. However, later in the season, a different display in an opposite area of the store might draw attention to a winter sale.

Product Information

On a related note, product information can be easily shared with floor standing designs. Here, retail companies can display product information on the digital signage that promotes purchases of new products, promotional items, and the like.

Hospitality

For the hospitality sector, a floor-standing digital signage display can reduce costs for companies while also improving operational efficiency through guest information, wayfinding, and promotional content displays.

Guest Information

The hospitality sector can make use of a floor-standing digital signage display by providing guest information such as where different meetings are being held for a large conference, how to check out, or what other services are offered by hotels or similar buildings and where those are.

Wayfinding

Wayfinding is one of the essential ways that hospitality sectors can make use of floor-standing units, providing customers with information on locations for nearby services, larger conference centers where they can get coffee, which restaurants are open at any given time, and more.

Promotional Content

Promotional content can even be combined with wayfinding, offering a place for guests to look at nearby restaurants both in the hotel or in the surrounding areas and then see different promotions that offer discounts for shows, restaurants, parking nearby, or other needs. 

Healthcare

Within the healthcare industry, floor-standing digital signage can improve the patient experience while also increasing education, particularly about preventative medicine and activities.

Patient Information

For healthcare, patient information is vital and floor standing units can provide patients with information that they need when they check in, such as verifying their appointment or their insurance.

It can also provide information on where an appointment is in an otherwise large facility, how many people are in line ahead of them, or what the wait time is.

Wayfinding Assistance

Similarly, wayfinding assistance can be provided so that patients know which building to go to and which office to visit, especially if they have multiple appointments in a day or after one appointment, are directed to a follow-up such as a blood draw.

Health Education

Health education can also be facilitated with floor standing digital signage, put in heavily crowded areas or lobbies where people often congregate. This information can focus on preventative actions, healthy meals, or how frequently certain appointments should be scheduled.

Corporate

In the corporate sector, the use of digital floor-standing signage can improve internal communication while also heightening your personal branding.

Internal Communication

Within the corporate sector, internal communication can be expedited and streamlined with floor standing digital signs. These signs can provide immediate updates on things like known technological issues, updates to corporate policies, or when different meetings are taking place and where.

Visitor Information

Similarly, information on meeting locations or offices can help with visitors.

Branding 

Whatever information is displayed, and wherever it is displayed throughout a corporate ark or office, floor-standing digital signage is a place to optimize branding.

Education

Educational uses of a floor-standing digital signage display extend to learning, wayfinding, and campus information.

Campus Information

Campus information might be one of the biggest ways educational facilities can make use of floor-standing digital signage display options. Campus information can include things like upcoming events, sporting events, fundraisers, guest speakers, or safety information.

Wayfinding

Campuses are often quite large and wayfinding can help people make their way around. Floor standing digital displays are ideal for this because they can be set up in areas of heavy traffic.

Learning

Learning is made more accessible with floor-standing digital displays because educational facilities can share information, such as findings from new reports or studies that were published by professors at a university.

Transportation

Finally, the transportation industry can make good use of digital floor-standing signage for real-time updates, better advertising of related services, and wayfinding.

Real-Time Updates

For transportation, real-time updates represent a significant need. Passengers need to know when there are updates to timetables, platforms, and other status details of a train, plane, bus, or other mode of transportation.

Floor-standing digital signage offers a way to provide real-time updates throughout a transportation hub. These updates can be managed from a remote location with changes that are instantaneous.

Advertising

Floor-standing display units act as a way to advertise nearby services or facilities like restrooms, hotels, restaurants, and more.

Wayfinding

Wayfinding in transportation is so essential that many larger transportation hubs will employ informational desks, modular stands, and personnel to offer information. But floor standing units can now replace all of that, offering real-time information not just on updates or advertising for facilities and services in the area but on wayfinding. This enables people to make their way around safely and quickly.

Conclusion

Overall, there are many versatile uses of floor standing digital signage across various industries, including real-time updates, advertising, wayfinding, promotional content, and internal communication. The impact of digital floor standing signage on enhancing customer experience and operational efficiency is significant, so explore the potential of floor standing digital signage displays to meet your specific needs today. 

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