Digital Signage for Marketing Agencies: Add a Recurring Revenue Line
Your clients already pay you for content. Screens give that content a new, recurring home.
Marketing agencies can add digital signage as a recurring in-location channel: repurpose the campaigns you already make for social into 16:9 screen content, manage it from one partner console, and bill a monthly screen management fee on top of your retainer. As a Display NOW partner you also earn 30% to 40% on the software, up to 50% for Strategic partners.
Agencies spend hours producing campaigns that live for a day in a social feed. Meanwhile, the client's own lobby, counter or dining room has a TV showing nothing. Digital signage closes that gap and gives your agency a recurring service line.
Why should agencies offer digital signage?
- You already make the content. Promotions, launches and events are already on your calendar.
- It's visible. Clients walk past their screens every day and see your work.
- It's recurring. Screens need fresh content every month.
- It expands accounts. One location becomes many.
How do you repurpose content for screens?
| Social asset | Screen version |
|---|---|
| Instagram post (square) | 16:9 slide with larger text and a clear call to action |
| Story or Reel (vertical) | Portrait screen or a vertical zone in a layout |
| Promo video | Silent loop with captions; screens are usually muted |
| Customer reviews | Rotating review slides |
| Event announcement | Scheduled slide with start and end dates |
Design in Canva and save straight to the client's screens with the Display NOW app in Canva. Use media apps like weather, news and Google Slides to keep loops alive between campaigns.
How should agencies package it?
- Add-on to an existing retainer: a set number of screen updates per month.
- Standalone screen management: a per-screen monthly fee covering content and scheduling.
- Launch project: a one-time fee for setup, templates and the first month of content.
On top of your fees, you can resell or refer the software. Partners earn 30% at Registered, 40% at Gold (250+ active paid screens) and up to 50% for Strategic partners by written agreement. Current subscription prices are on the plans page.
How do you run it efficiently?
- Build a brand kit and screen templates for each client.
- Plan screens in the same calendar as social and email.
- Use schedules so campaigns go up and come down on their own.
- Manage every client from the multi-client partner console.
- Send a monthly recap with photos of live screens.
What about installation?
You don't need to become an AV company. Many agencies partner with a local installer for mounting, or have the client's IT team plug in a Display NOW Edge Player. Most first screens are running in about 6 minutes once the player is connected.
Frequently asked questions
Do agencies need technical skills to offer signage?
No. If your team uses Canva and a web app, they can run client screens.
Can clients approve content before it goes live?
Many agencies share a preview link or the design in Canva for approval, then schedule it.
Can I white label the platform under my agency brand?
Yes, for Gold (250+ active paid screens) and Strategic partners. See our white label page.
Can screens show live social feeds?
Yes. The Walls.io media app shows a moderated social media wall.
How do I become a partner?
Apply here. No fee, no minimum.
- Screens are an in-location channel for the campaigns you already produce.
- Repurpose social content into 16:9 and 9:16 screen formats.
- Bill a monthly management fee and earn partner margin on software.
- Report with photos of live screens and campaign calendars.
Start free in minutes: one screen free forever, or try every feature free for 14 days. No credit card.
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