Sell digital signage your clients keep paying for. Earn up to 50%.
AV integrators, MSPs, agencies and resellers add recurring revenue with Display NOW. You get published margins, a multi-client partner console, and the Edge Player to bundle with your installs.
Support when you need it. Our team backs you and your clients, with AI help around the clock and a real person whenever you ask.
Your margin on every subscription
Based on active paid screens across all your clients
No sign-up fee. No minimum to start. Approval within 1 business day.
Everything you need to sell, deploy and manage signage for your clients
Margins you can see
Tiers and thresholds are published right here. You know exactly what you earn before your first call with us.
One console for every client
Switch between client accounts and see every screen's status from a single partner login.
Your brand on the platform
White label partners put their own logo, colors and domain on the client experience. A small "Powered by" footer is the only Display NOW mark.
Hardware to bundle
Pair subscriptions with the Display NOW Edge Player for a complete package, or deploy on Google TV, Amazon Fire TV and the web player.
Clients live in minutes
Most new users have their first screen running in about 6 minutes, so installs go faster and you get fewer how-to calls.
Content that keeps clients subscribed
AI design, 20+ media apps, Canva and Power BI keep screens fresh. Screens that stay fresh are screens that stay paid.
Pick the model that fits how you sell
Start with one and move up as you grow. Your screen volume counts toward your tier across every model.
Referral partner
- Share your link. We bill the customer.
- You're their first call for everyday questions; we back you up
- Every click and payout tracked in Refersion
- Paid by PayPal, Venmo, Zelle or bank transfer
Reseller
- You own the client relationship and the billing
- Multi-client partner console
- Deal registration protects the deals you bring
- Bundle the Edge Player with your installation and service
White label
- Your logo, colors and domain
- Small "Powered by" footer only
- Partner console for all your client accounts
- Branded email from your domain
- Available from 250+ active paid screens
Grow your screen count, grow your margin
Your tier is based on active paid screens across all your client accounts. We review it every quarter and move you up as soon as you qualify. Referral partners earn without invoicing or collections, because we bill the customer. Partners who earn commission or margin are their clients' first point of contact, and our team backs you up on anything technical.
| Registered | Gold | Strategic | |
|---|---|---|---|
| Active paid screens | Any volume | 250+ | By agreement |
| Commission or margin | 30% | 40% | Up to 50% |
| Multi-client partner console | Included | Included | Included |
| Deal registration | Included | Included | Included |
| Demo licenses | Included | Included | Included |
| Onboarding and sales training | Included | Included | Included |
| First-level support for your clients | You | You | You |
| White label | Not included | Available | Available |
| Co-marketing and case studies | Not included | Not included | Included |
Up to 50% for partners who go all in
Strategic terms are for partners who make Display NOW a core part of their business. Rates above 40% are set in a written agreement.
- A committed screen volume or annual commitment
- Display NOW as your primary signage platform
- Trained staff providing first-level support
- Joint marketing and case studies
Rates apply to referral partner commission and reseller margin on Display NOW software subscriptions. Edge Player hardware is not commissionable: on Edge plans, the Edge Player cost is deducted from commissions in the customer's first 12 months. Strategic partnerships of up to 50% are set by written agreement and approved individually. Program details are in the Partner Program Terms.
See what your book of screens is worth
Move the slider to see your monthly recurring margin as a Display NOW reseller. This is before your own installation and service fees.
Your monthly recurring profit
Watch every click, signup and dollar add up
Partner earnings are tracked by Refersion, the affiliate platform behind every Display NOW payout. Your dashboard shows clicks, the customers you've brought in, pending commissions and everything you've been paid.
Get paid your way
Illustrative example with sample businesses. Your earnings will vary.
From application to first client in days, not months
Apply
Tell us about your business and the clients you serve. It takes about two minutes.
Get approved
Our partner team reviews every application within 1 business day.
Onboard
Join an onboarding call, get demo licenses and set up your partner console.
Register and close
Register your deal, launch your first client and start earning recurring margin.
The deals you find stay yours
Register an opportunity before you quote it. Once it's approved, it's protected, and we won't compete with you on it.
- When to registerBefore you send a quote, with the client's name, location and estimated screens
- ReviewApproved or declined within 2 business days
- Protection90 days from approval, with one 90-day extension when the deal is active
- ConflictsThe first complete, approved registration wins
- Existing customersAccounts already on Display NOW can't be registered
Partner program questions
How much can I earn as a Display NOW partner?
Partners earn 30% at the Registered tier and 40% at Gold (250+ active paid screens). Strategic partners can earn up to 50% under a written agreement. Referral partners earn it as recurring commission on every payment for as long as the customer stays subscribed. Resellers earn it as margin on the subscriptions they bill.
Is there a fee or minimum to join?
No. There's no sign-up fee and no minimum to become a Registered partner. Your tier rises as your active paid screens grow.
What's the difference between referral, reseller and white label?
Referral partners send customers to Display NOW. We handle billing, and you're your clients' first call for everyday questions. Resellers own the client relationship and billing and earn a margin on each subscription. White label partners resell under their own logo, colors and domain and set their own prices.
Can I manage all my clients from one login?
Yes. The partner console lets you switch between client accounts and see every screen's status from one place.
How much branding is left on white label?
Your logo, colors and domain replace ours across the client experience. A small "Powered by" footer is the only Display NOW branding. White label is available to Gold and Strategic partners.
What hardware works with Display NOW?
Display NOW runs on the Display NOW Edge Player, Google TV and Amazon Fire TV devices, plus a web player for other smart TVs and browsers. Many partners bundle the Edge Player with installation for a complete package.
How does deal registration work?
Register an opportunity before you quote it. We review registrations within 2 business days. Approved deals are protected for 90 days, with one 90-day extension when the deal is active.
How do I become a Strategic partner?
Strategic partnerships are for partners who make Display NOW a core part of their business, with a committed screen volume, Display NOW as their primary signage platform, trained support staff and joint marketing. Apply as a partner and tell us your plans. Strategic terms of up to 50% are set in a written agreement.
Who supports the clients I bring?
You do, at the first level. Partners who earn commission or margin are their clients' first point of contact for onboarding and everyday questions. Our support team backs you up on anything technical.
Is the Edge Player commissionable?
No. Hardware isn't commissionable. When a client you bring is on an Edge plan, the Edge Player cost is deducted from the commissions you earn on that client in their first 12 months.
Is Display NOW secure enough for enterprise clients?
Display NOW is SOC 2 Type II audited, hosted in the U.S. with multi-region failover, and includes SSO on every plan. Security details are on our Trust Center at trust.displaynow.io.
Become a Display NOW partner
Tell us about your business. Our partner team reviews every application within 1 business day.
- 30% to start, 40% at Gold, up to 50% for Strategic partners
- Multi-client partner console
- Deal registration and demo licenses
- White label from Gold
